Learn how Dallas Cars Today collects, uses, and protects your information.
PRIVACY POLICY
Effective Date: September 18, 2026
Introduction
In this Privacy Policy, the words “we,” “us,” and “our” mean Dallas Cars Today LLC, doing business as Dallas Cars Today. The words “you” and “your” mean any visitor or user of our website or other online services.
Dallas Cars Today maintains its website and related services for informational and communication purposes and to assist customers with vehicle inquiries, vehicle purchases, financing applications, appointments, document submission, and other automobile dealership services.
We respect your privacy and are committed to protecting the personal information entrusted to us. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website, submit an inquiry or application, communicate with us, or use our services. It also describes our practices for collecting, using, maintaining, protecting, and disclosing that information.
This Privacy Policy applies to information we collect:
When you visit or use our website.
When you complete an inquiry, application, or other form.
When you upload documents to us.
When you communicate with us by telephone, email, SMS text message, website chat, WhatsApp, or other electronic means.
When you interact with our advertising, forms, or applications on third-party websites and services when those services link to or otherwise reference this Privacy Policy.
Please read this Privacy Policy carefully to understand our policies and practices regarding your information.
Information We Collect About You and How We Collect It
We may collect several types of information from and about users of our website and services.
Information you provide may include:
Name
Date of birth
Postal or residential address
Email address
Telephone number
Identification information
Employment information
Income information
Proof of income
Proof of address
Down-payment information
Vehicle preferences
Trade-in information
Information contained in a vehicle or financing application
Documents voluntarily submitted in connection with an application
Records and copies of your communications with us
Other information you choose to provide
We may collect this information:
Directly from you when you provide it to us.
Through forms and applications you complete on our website.
When you contact or communicate with us.
Automatically as you navigate through our website.
From service providers, financing partners, or other third parties when permitted by law and appropriate for the services you request.
Information You Provide to Us
The information we collect on or through our website may include information you provide when you request information about a vehicle, submit an application, schedule an appointment, request dealership services, upload documents, communicate with our staff, or otherwise interact with Dallas Cars Today.
We may also maintain records and copies of correspondence, including emails, text messages, website inquiries, and other communications, as reasonably necessary to provide our services, respond to inquiries, maintain business records, and comply with applicable requirements.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our website, we and service providers supporting our website may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns.
This information may include:
Details of visits to our website
Pages or resources accessed
Internet Protocol (IP) address
Browser type
Operating system
Device information
Referring website
Dates and times of website activity
Other website usage information
This information helps us operate and improve our website, understand how visitors use our services, maintain website security, and provide a better user experience.
Cookies and Tracking Technologies
The technologies used for automatic data collection may include cookies, pixels, web beacons, analytics technologies, and similar tools.
A cookie is a small file stored on your computer, mobile device, or browser. Cookies may be used to remember preferences, understand website activity, measure website performance, maintain website functionality, and improve our services.
Our website or service providers supporting our website may also use pixels, web beacons, or similar technologies to understand interactions with webpages, advertisements, or electronic communications.
You may be able to refuse or delete cookies through your browser settings. If you disable certain cookies, some portions of our website may not function properly.
How We Use Your Information
We may use information that we collect about you or that you provide to us:
To present and operate our website.
To respond to your inquiries.
To provide information about vehicles and dealership services.
To process vehicle and financing applications.
To verify information and documents you provide.
To communicate regarding your application and its status.
To request or remind you about documents needed to process your application.
To schedule, confirm, reschedule, or follow up regarding appointments.
To provide customer service and support.
To communicate regarding a vehicle purchase, financing transaction, or other service you request.
To maintain our business and transaction records.
To detect or prevent fraud, misuse, or security incidents.
To improve our website, communications, and dealership services.
To provide notices regarding changes to our website or services.
To send promotional or marketing communications when you have provided the applicable consent.
To comply with applicable legal or regulatory requirements.
To fulfill any other purpose for which you provide the information.
For any other purpose disclosed to you when the information is collected or with your consent.
Submission of an application does not guarantee approval for financing or any particular vehicle, down payment, payment amount, interest rate, or financing term.
Disclosure of Your Information
We may disclose personal information we collect or that you provide:
To contractors, vendors, and service providers that support our business.
To financing partners or other parties involved in evaluating or processing a transaction you request.
To fulfill the purpose for which you provided the information.
To verify information or documentation.
To protect against fraud, unauthorized transactions, claims, or other liabilities.
To comply with a court order, subpoena, law, legal process, or governmental or regulatory request.
To enforce agreements and protect the rights, property, or safety of Dallas Cars Today, our customers, or others.
In connection with a merger, acquisition, restructuring, sale, or transfer of all or part of our business or assets.
For another purpose disclosed by us when you provide the information.
With your consent or at your direction.
We may disclose aggregated or de-identified information that does not reasonably identify an individual.
SMS/Text Messaging and Mobile Information
Dallas Cars Today may communicate with customers by telephone, Short Message Service (“SMS”) text messages, and email when customers provide the appropriate contact information and consent.
Depending on the consent you provide, you may receive SMS messages concerning:
Vehicle inquiries
Vehicle availability
Application status and progress
Financing application communications
Requests for or reminders about application documents
Appointment confirmations and reminders
Customer service communications
Other communications related to dealership services you request
If you separately opt in to marketing and promotional SMS messages, you may also receive text messages concerning vehicles, dealership offers, promotions, and other marketing communications from Dallas Cars Today.
Message frequency varies. Message and data rates may apply.
Consent to receive SMS messages is not a condition of purchasing a vehicle, obtaining financing, or receiving dealership services.
Providing a telephone number by itself does not constitute consent to receive marketing SMS messages.
SMS Opt-Out and Help
You may reply STOP to cancel SMS messages at any time.
After you send STOP, you may receive a confirmation message that you have been unsubscribed. You will no longer receive SMS messages covered by that consent unless you subsequently opt in again.
For assistance with SMS messages, reply HELP or contact Dallas Cars Today at (214) 875-0331.
Wireless carriers are not liable for delayed or undelivered messages.
Message and data rates may apply according to your wireless service plan.
Mobile Information and SMS Consent — No Sharing
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates for their marketing or promotional purposes.
We may disclose information to service providers that assist us in providing SMS and communications services, but only as reasonably necessary for those providers to perform services on our behalf.
Choices About How We Use Your Information
We provide you with choices regarding certain uses of your information.
SMS Messages: You may opt out of SMS messages by replying STOP.
SMS Assistance: You may reply HELP for assistance.
Marketing Communications: You may withdraw consent to receive marketing communications through the opt-out method provided in the applicable communication.
Cookies and Tracking: You may configure your browser to refuse or delete some or all browser cookies. Certain website functions may not operate correctly if cookies are disabled.
Updating Your Information: You may contact Dallas Cars Today to request that inaccurate contact or personal information be corrected or updated.
Your Privacy Rights and Requests
Subject to applicable law and exceptions, you may contact us to request information concerning personal information we maintain about you or to request that we:
Access or provide information regarding personal information associated with you.
Correct inaccurate personal information.
Update your contact information.
Delete eligible personal information.
Address concerns regarding our handling of your information.
Update your communication preferences.
We may need to verify your identity before processing certain requests.
We may retain information when reasonably necessary to complete a transaction, comply with legal obligations, maintain required business or transaction records, prevent fraud, resolve disputes, or exercise or defend legal rights.
Data Security
We have implemented reasonable administrative, technical, and organizational measures designed to protect personal information from accidental loss and from unauthorized access, use, alteration, or disclosure.
The safety and security of information also depends on the manner in which information is transmitted and handled.
The transmission of information through the internet, email, or other electronic systems is not completely secure. Although we take reasonable measures designed to protect personal information, we cannot guarantee the absolute security of information transmitted electronically.
Children Under the Age of 18
Our website and online services are not intended for children under 18 years of age.
We do not knowingly collect personal information through our website from children under 18. If we learn that personal information has been collected from a child under 18 in a manner inconsistent with applicable requirements, we may take reasonable steps to delete the information.
Third-Party Websites and Services
Our website may contain links to or integrations with third-party websites, platforms, financing services, communication providers, analytics providers, or other services.
Those third parties may maintain their own privacy policies and practices. Dallas Cars Today is not responsible for the privacy practices or content of independently operated third-party websites or services.
Changes to Our Privacy Policy
It is our policy to post changes to this Privacy Policy on this page.
The effective date of the current Privacy Policy appears at the top of this page. We encourage you to review this Privacy Policy periodically for updates.
Contact Information
If you would like to request access to, correction of, updating of, or deletion of eligible personal information we maintain about you, update your communication preferences, register a privacy concern, or ask questions about this Privacy Policy, please contact us: